Did your video get on the 'for you page'? There are so many different opinions on how to get on the ‘for you page’. Is there a right answer? As Tik Tok hasn’t shared their ‘for you page’ algorithm with the world is it only by chance you get on the ‘for you page’? We (Tessa and Matilda) have investigated to our best abilities; what is Tik Tok's algorithm to get on the ‘for you page’?
Our opinion and theory
We assume the algorithm for Tik Tok’s ‘for you page’ is using a variety of popular sounds, hashtags and duetting videos. We also thought that actively using the app could help your video get on the ‘for you page.’ For example, posting lots of videos, joining/going live, sharing or favouriting videos and incorporating ads. We researched and gathered information from our own personal experiences on Tik Tok and our survey. As there is no direct answer after our research, we heard other opinions and adapted our opinions to help our understanding.
What is an algorithm?
An algorithm is described as a sequenced pattern to solve or complete something. In our case the Algorithm is the arrangement of Tik Tok videos on each user’s ‘for you page’ specifically assorted to suit each user. Our question asks what the algorithm is, to get on the ‘for you page’.
Our survey
We surveyed around 150 students and our results gave us a wide range of theories/opinions to consider. Most students said that the Tik Toks on their ‘for you page’ were a similar theme to the Tik Toker’s videos they follow. So, we assume that Tik Tok creates a collection of new and old Tik Toks that use the same hashtags and sounds that the Tik Toker’s users follow in their videos. The majority of the students we surveyed wrote that the Tik Toker’s on their ‘for you page’ generally use hashtags, popular sounds and duets. Lastly, we asked students what their opinion of what the algorithm for Tik Tok’s ‘for you page’ might be and we got a variety of results. A common response included Tik Tok getting an average of the videos you like, save and comment on, on your ‘for you page’. A few others said that Tik Tok puts aesthetically pleasing videos on user’s ‘for you page’ while some didn't have a theory.
For example, these images are real screen shots of an anonymous user's ‘for you page.’ It shows three completely different videos from different accounts with different hash tags. It shows they all used different sounds. And they even had different amounts of comments and likes. But they all used at least one of the same hashtags; the ‘#fyp’ hashtag. This hashtag currently has 2371.3 billion views! So, it is very common to use and some claim it’s the reason they got on the 'for you page'. We cannot confirm this, but from our own research we have seen a lot of videos on 'for you pages' with this hash tag.
Our conclusion
In conclusion no one knows exactly what the algorithm is for getting on Tik Tok’s ‘for you page’ but we do have a good understanding of some theories and ideas of how to get on the ‘for you page’. We surveyed many students and our results varied but we had no end result of the exact answer of our question; What is Tik Toks algorithm to get on the ‘for you page’? We also did online research and investigated our own ‘for you pages’. This gave us our own personal conclusions that to get on the ‘for you page’, use a variety of hashtags, popular sounds and duet videos. From our research we think these theories will give Tik Tok users a higher chance of getting on the ‘for you page’.
So try your luck with our theories, we hope they work!
By Matilda and Tessa
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