Wednesday, 31 July 2019

Smartphones and Slot Machines have Something in Common

Addiction is a serious problem that all humans face. The average adult will spend 3 hours, 43 minutes on their phone every day. Why do we continue to spend hours every day on our phones?

One of the very addictive features of phones is called the slot machine effect. It’s that feeling of anticipation when you pick up your phone.

You never know when you’ll get an important message, or if you’re missing out on something valuable. This creates a weight that’s constantly on your shoulders.

Psychologists have a term for that irresistible feeling of unpredictability. It’s called intermittent rewards. This means that anticipation can be “rewarded”. This is when you finally get an important text. You have about a 10% chance of actually receiving this “reward”. 

A slot machine also has the same mental effect. Your chance is small, but you take it anyways. Why?  Because when you win you get a release of dopamine.

Dopamine is a brain chemical that is released to make you happy. For example, after you do physical exercise, that dopamine is released. This is the same thing that is in vapes, making them so addictive. Every time you receive a notification, dopamine is released. 

That’s why you check your phone so much because sometimes you get rewarded. The little piece of technology in your pocket is basically a slot machine. 

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